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“Traditions and innovations” brand printing production development for Sinooil company

Looking for the conception of the idea we proceeded from “SINOOIL” meaning which is “Power”, “Energy”, “Strength of 5 elements” (translated from Chinese). That’s why the main conception line of our calendar is the logo philosophy, its form and color.

As a compositional base we chose minimalism as a dominating principle of Chinese traditional art. Simple clear lines and colors should underline the quest for excellence and ability to see Big in small things.

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