BTL is the abbreviation of “below the line”. It includes the complex of different marketing communications like sales promotion, merchandising, point-of-sale materials, public relations etc. (except direct advertising in mass media).
BTL requires the development of original ideas of the company’s ad placement, so that no one remains uninterested. We choose the placement so properly that the customer gets this ad in the right place and in the right time!
BTL draws customer’s attention to the special positive qualities of the product and in fact makes him/her decide to buy one.